BRAND MARKETING. STORYTELLING. GROWTH.
Speaking your heart out or wearing your heart on your sleeve may not be the coolest kid on the block when you think of brand building. However, emotions play a strategically irreplaceable role in developing a brand organically and creating a lasting relationship with the customer. In the digital age, where the consumers have easy …
“An explosion. Something that should exist only in movies and on the news. And here he was in the middle of it.” Joelle Charbonneau’s Time Bomb said something very interesting which the fast-growing video platform TikTok is facing nowadays. TikTok which is one of India’s most downloaded app has steered clear controversy in the past …
In advertising folklore, it is said that long ago, the Queen and the Pope used to endorse medicine- for the benefits of common people. In a sense, they were the first influencers in the history of influencer marketing, promoting the use of medicine to those who weren’t believers yet. Thereafter in 1890, Nancy Green was …