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Business has no Emotion, Emotion is Big Business…

Wearing your heart on your sleeve may not ring a bell when you think of brand building. However, emotions play a critical role in developing a brand sustainably and making an indelible impression on the customer’s mind. In the digital age, where the consumers have easy access to a plethora of information and a significantly reduced attention span, cutting …

You Asked: About online campaigns

How do online campaigns work? There are about 2-3 types of campaigns. One is where a brand has an offline event and wants to create buzz online. Another way to go about it is following your competitors. If one site announces a sale for Mother’s Day, you will see others following suit. A campaign is …

Startup Saturday – SEM & Digital Budgeting Talk

My talk on #SSMUM focused on creating a Digital Marketing plan and using Social Media to acquire customers. The keynote stressed on identifying the right mediums to reach the target market segment. Some key tools for digital marketing and customer acquisition are SEO, SEM and Google Analytics. The event has held on 11th April, 2015 at …