“Lending Made Simpler, Faster, Safer for the Social Generation”
CASHe a disruptive fin-tech cash giving product that offers a quick & easy cash loan through an app, using only their social profile & salary slip. Utilising a highly transparent process, micro-loans are disbursed within minutes of an approval.
Task: To design and build an app that is user-friendly in nature. Create a campaign that’s viral in nature and induces downloads.
Strategy: Identify pain points such as:
1) Month end broke
2) Delayed salary & pending utility bills/ EMIs 3) Travel plans but limited funds, etc.
And showcase the solution to all these problems
Result: Over 10 million engagement and 95,000 downloads to date and an average loan disbursement of 10 lakhs/day.
