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Manveer Singh Malhi

BRAND MARKETING. STORYTELLING. GROWTH.

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CASHe – The Social Loan Company

http://www.manveermalhi.com/wp-content/uploads/2020/05/media66.mp4

“Lending Made Simpler, Faster, Safer for the Social Generation”

CASHe a disruptive fin-tech cash giving product that offers a quick & easy cash loan through an app, using only their social profile & salary slip. Utilising a highly transparent process, micro-loans are disbursed within minutes of an approval.

Task: To design and build an app that is user-friendly in nature. Create a campaign that’s viral in nature and induces downloads.

Strategy: Identify pain points such as:
1) Month end broke
2) Delayed salary & pending utility bills/ EMIs 3) Travel plans but limited funds, etc.
And showcase the solution to all these problems

Result: Over 10 million engagement and 95,000 downloads to  date and an average loan disbursement of 10 lakhs/day.

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