“A hidden agenda behind sharing a chocolate #Matlabi4LuvIt”
LuvIt is a brand of chocolates from Global brands, a growing FMCG company, backed by Goldman Sachs, based out of Bangalore. Targeting a range of audiences from tweens to millennials, the range covers everything from candy, jelly to nougat-filled bars. The digital idea, crafted by us, is ‘matlabi’, that translates the thought that the chocolates are so delicious, that nobody would share them without a reason.
Task: Build work that is visually appealing to a low-attention target, by weaving contextual stories that leverage individual products and the brand in the same breath.
Strategy:
a) Create a distinctive ‘social’ visual language.
b) Build content around relevant topics
c) Deploy video extensively for a click-happy audience
Result: One of the fastest growing communities on social media.
