Skip to content (Press Enter)

Manveer Singh Malhi

BRAND MARKETING. STORYTELLING. GROWTH.

  • Home
  • About
  • Portfolio
  • Blog
  • Contact

Luvit Chocolate

http://www.manveermalhi.com/wp-content/uploads/2020/05/media76.mp4

“A hidden agenda behind sharing a chocolate #Matlabi4LuvIt”

LuvIt is a brand of chocolates from Global brands, a growing FMCG company, backed by Goldman Sachs, based out of Bangalore. Targeting a range of audiences from tweens to millennials, the range covers everything from candy, jelly to nougat-filled bars. The digital idea, crafted by us, is ‘matlabi’, that translates the thought that the chocolates are so delicious, that nobody would share them without a reason.

Task: Build work that is visually appealing to a low-attention target, by weaving contextual stories that leverage individual products and the brand in the same breath.

Strategy:
a) Create a distinctive ‘social’ visual language.
b) Build content around relevant topics
c) Deploy video extensively for a click-happy audience

Result: One of the fastest growing communities on social media.

Related Projects

Wonder Cement

May 18, 2020

CASHe – The Social Loan Company

May 18, 2020

Taj Innercircle

May 16, 2020

Recent Tweets

@Twitter Feed

Recent Posts

  • Business has no Emotion, Emotion is Big Business…
  • Tik…Tik…Tik… TikTok. A time bomb?
  • Psychology behind influence: New age advertising or picked from history

Get in Touch

Looking for a game changing digital experience? Connect with me.

© Copyright 2023 Manveer Singh Malhi.