“Cricket Mahotsav that took every village in the state by storm”
Wonder Cement – #Saath7 – Rural Cricket Engagement Program
Brief: Promote the fact #Saath7 is the biggest grass root level cricket tournament in India and to leverage Kapil Dev’s and Dilip Vengsarkar’s association with the tournament.
Solution: Get online Influencers to talk about #Saath7 and drive conversations around our rural engagement program and trend the #hashtag 3 times in a row in India, the on ground activity was also supported thru associations with SportsKeeda and other online blogging platforms. Facebook, Twitter and Instagram were most extensively used platforms to reach out to our target audience along with Wonder Cement employees to create a lot of chatter around the activity,
Result: Generated more than 10K + conversations on twitter with more than 7Mn impressions and 1Mn reach Coverage on major sports portals with more than 2Mn impressions. Voted by Campaign Asia and the most engaging brand on Instagram during the campaign.